When Twitter upped its avatar dimensions from 100×100 to 400×400, I was more than a little annoyed. Now every single potential avatar on my hard drive was obsolete. For each avatar I put together for my Tumblr or Dreamwidth or Pinterest (which asks for 156 x 156 now, by the way), I would have to save a higher resolution version for Twitter, or else deal with an extremely ugly and unprofessional-looking profile.
Say it with me: Uggggh.
But as annoying as it is that each social media platform has its own dimensional ideal, I couldn’t risk my social media looking straight-up bad. If I continued to upload blurry, 100×100 avatars to Twitter, it’d basically be like I went to a post-graduate networking event in my old high school clothing.
Which is not something you or I want to see. Trust me.
The Optimal Cover Sizes for Your Social Media Banners
Social media presence is supremely (and increasingly) important for online businesses, so it’s important that we look good. Platforms may change their image sizes and formats constantly, but that’s a fact of life—another fact is that you and I need to keep up with them.
One of the stickiest things is cover and header graphic dimensions, which totally differ from site to site. But for that, we’ve got you covered.

Phew, that’s a lot of different sizes to fit one banner into, but, hey—in the end, it’s worth it. Plus, this infographic should help you note some tricks our designer used to make it easier: a small, static amount of text is more versatile, and we saved ourselves a headache by making the “Content Planner” image on the left optional.
Are your social media graphics optimized to these sizes? If they aren’t, what’s your strategy? I can join your (hopefully not!) groaning in the comments.
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